If Employers Use It, You Should Too

We’re all familiar with the uneasy feeling that comes with standing in front of an audience and giving a speech or conducting a presentation for the first time. That violent churning sensation in your gut is your subconscious screaming, “Danger Zone!” Believe it or not, I had that same unpleasant feeling when my profession demanded that I learn social media tools. Since technology is the one changing constant we must keep up with in order to run a competitive business, I was faced with the realization that, like it or not, this was one bandwagon I needed to join – and quickly!

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I’ll admit: in the beginning, I felt like I was grasping for straws under water, but eventually, the process became easier. For those of you still stuck in the “I-only-need-my-resume” mindset, I’m here to tell you that, like most growing organizations, you too need to leverage every possible tool out there to keep a competitive edge in today’s grueling job market – including technology. The good news is if I can do it, you certainly can too.

I know what many of you are thinking: social media is for frolicking college kids and single, middle-aged housewives. The truth is, online social hubs provide an incredible opportunity to network with professionals in your field, research companies you didn’t even know you were interested in, and learn from the most innovative thought leaders of our time. Not to mention the beauty of the worldwide web – unlike your one-page resume (which is akin to cramming a three-story home’s worth of furniture into a 400-square-foot studio apartment), you have access to almost unlimited space to showcase your professional history, greatest accomplishments, and long-term goals.

And smart job seekers take advantage of these perks for good reason. Employers use LinkedIn and Facebook as some of their primary recruiting resources. Even Twitter – probably the last social media forum you’d equate to job hunting – has taken on a major role in the employment world. Used in conjunction with LinkedIn, Facebook and, of course, job boards, Twitter can help you establish a complete online brand, discover new job listings, and keep up with the latest trends and news in your field.



1. Be consistent. Your profile should communicate the same message to viewers as your other social media pages and resume. Employers are easily spooked by incomplete or inconsistent information. If you have a lot to say, consider creating a professional twitter page with all your updated contact information and career background. And don’t forget to include a link to your twitter profile on your resume.

2. Use hashtags (#). A hashtag is used to mark keywords or topics in a tweet in order to categorize messages and help them show in Twitter Search. Think of the hashtag symbol as “file this under.” Clicking on a hashtagged word in any message shows you all the other Tweets marked with that keyword so that you can easily find information on or follow a trending topic. For example, common hashtag used in job searching are #jobs, #careers, #jobsearch, #resume, #jobadvice, etc. Note: Don’t over-tag a single tweet. Best practices recommend using no more than two relevant hashtags per tweet.

3. Network and follow industry experts and leading companies in your field. Engage with people who do what you hope to do and use twitter search engines like Wefollow, listorious, WThastage, followerwonk, or tweetajob. Many companies have job-related Twitter handles. Following those is a great way to keep tabs on job openings, rather than searching the company’s website.

A) Be a thought leader. Don’t just retweet what others are saying; create and share meaningful content that people care about.

B) Don’t be overly professional. While staying away from inappropriate material and crude language is important, Twitter is a great way to showcase your personality. Twitter allows recruiters to get a better sense of who you are and if you’d make a good fit for their organization.

There are countless free tutorials, infographics, and beginner’s guides out there. Take advantage of them, and learn how to tackle your job search from all fronts. If you’re looking for a more personal coaching option, contact us! We’d be happy to assist you.

More From Jean Filipiak & Career Reform on: Facebook | Twitter | LinkedIn

10 Pieces Of Bad Career AdviceWe can admit that using social media, and more specifically Twitter, is fresh and modern career advice. At the same time, there’s a lot of poor or obsolete advice out there. See what turns us off in our free 10 Pieces Of Bad Career Advice.

Add momentum to that new and refreshed job search approach. Download it now!


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