Not too long ago, a résumé was the only collateral a potential employer could utilize to assume a first impression of a job candidate. Since then, social media was born and has grown expoentially to the point where it’s now a routine piece of people’s everyday life and a formidable business tool. So much, in fact, that it’s now the No. 1 activity on the Internet. Whether it’s your neighbor or your mother, everyone seems to have a profile on one of the ever-growing number of social websites out there.
Companies have changed with the times, and are using social media as a recruiting tool now more than ever. They have found there’s no more efficient and better way to get to know a candidate during the initial recruiting process, even before an interview, then to easily search and find something on the web that reflects who they are.
So when it comes to your job search it is important to remember: whether you are on Facebook, LinkedIn, Twitter or one of the many other sites, you can be found by anyone – even a company you are applying to. Keep in mind that before you go and post something, it might not be just your friends or followers who are seeing it. And if you’re going to begin working towards a new job or are just starting out with your career, clean up and optimize your social presence. Those pictures of you at a college party or other inappropriate or incriminating posts are a surefire way to get your résumé placed in the reject pile in a hurry.
At the same time, if you’re later in your career and just haven’t bought in to the social media phenomenon, you’re missing out. If you’re going with the thinking that you simply missed the boat and don’t see the need to join LinkedIn or Facebook, guess what – the fastest growing social media demographic right now is ages 55 to 64. Activity and membership from that age bracket has actually grown 72 percent since 2012 and the trend shows no indication of slowing down.
Social media has evolved from a “nice-to-have” to a “need-to-have” for job seekers. Make sure you’re properly on the map – no matter the place in your career.
You can probably agree that getting involved with social media for the benefit of your job search is good, modern career advice. Well we also know bad career advice here at Career Reform. In fact, president and founder Joan Graci wrote a book all about it.
Download our “10 Pieces of Bad Career Advice” now – for free – to see what we’re talking about. It’ll change your approach!